{"id":1040,"date":"2018-07-15T22:40:48","date_gmt":"2018-07-15T21:40:48","guid":{"rendered":"https:\/\/dev.lomaxppc.com\/?p=1040"},"modified":"2023-06-26T19:10:10","modified_gmt":"2023-06-26T18:10:10","slug":"adwords-se-convierte-en-google-ads","status":"publish","type":"post","link":"https:\/\/lomaxppc.com\/es\/adwords-se-convierte-en-google-ads\/","title":{"rendered":"AdWords se Convierte en Google Ads"},"content":{"rendered":"<h2>Es posible que haya visto las noticias recientes de que Google AdWords cambiar\u00e1 a Google Ads.<\/h2>\n<h3>Pero, \u00bfqu\u00e9 significa esto para el futuro de la plataforma PPC m\u00e1s popular de Internet? M\u00e1s importante a\u00fan, \u00bfqu\u00e9 significa para su negocio?<\/h3>\n<p>La idea detr\u00e1s de ese cambio es que, a medida que la plataforma de AdWords ha crecido, Google ha introducido una amplia gama de otros productos, incluidos los anuncios de Display, Gmail y YouTube. Si bien las palabras clave siguen siendo una parte importante de la segmentaci\u00f3n, hay muchas otras formas de estar frente a su p\u00fablico objetivo, incluido el uso de datos contextuales, orientaci\u00f3n demogr\u00e1fica y ubicaciones espec\u00edficas en sitios web o canales de YouTube. Seg\u00fan el anuncio de Google, el cambio de marca deber\u00eda facilitar que los anunciantes se alejen del cuadro de b\u00fasqueda y exploten estos otros m\u00e9todos de orientaci\u00f3n. Seg\u00fan los propios Google, el cambio deber\u00eda ayudar a los anunciantes a:<\/p>\n<ul>\n<li>Deje de perseguir la intenci\u00f3n y comience a predecir lo que quieren los clientes.<\/li>\n<li>Aproveche los conocimientos para llegar a la audiencia adecuada.<\/li>\n<li>Convierta las experiencias m\u00f3viles en una prioridad empresarial.<\/li>\n<li>Ayude a los clientes a convertir la intenci\u00f3n en acci\u00f3n en un mundo omnicanal.<\/li>\n<\/ul>\n<p>Este \u00faltimo desarrollo parece una progresi\u00f3n natural de la plataforma para el equipo de Lomax PPC, ya que hemos dedicado mucha consultor\u00eda para ayudar a nuestros clientes a explotar las plataformas Display y YouTube en particular. Esperamos que el cambio de marca ayude a continuar brindando crecimiento a nuestros clientes en estas \u00e1reas. Al mismo tiempo, vale la pena se\u00f1alar que las palabras clave seguir\u00e1n siendo un m\u00e9todo de orientaci\u00f3n importante para llegar a sus clientes con la intenci\u00f3n m\u00e1s alta en la plataforma de b\u00fasqueda.<\/p>\n<p>Si bien este cambio descrito en este anuncio es solo en el nombre, ciertamente refleja los desarrollos de AdWords a lo largo de los a\u00f1os. El \u00faltimo de estos cambios es la nueva interfaz de experiencia de AdWords, cuyo objetivo es simplificar la plataforma y conectar a los anunciantes con sus objetivos de marketing.<\/p>\n<p>Este no es el \u00fanico cambio de marca que Google ha anunciado, ya que Google Analytics y 360 Suite se combinan para convertirse en Google Marketing Platform y los productos de Double Click se convierten en Google Ad Manager. La l\u00f3gica detr\u00e1s del cambio anterior es hacer m\u00e1s para combinar la tecnolog\u00eda anal\u00edtica con los anuncios. El segundo es brindar a los socios mejores herramientas para comprender la plataforma y ganar m\u00e1s dinero con ella.<\/p>\n<p>Independientemente de lo que traiga el futuro de AdWords, ciertamente esperamos mantenernos al d\u00eda con los m\u00e9todos m\u00e1s recientes para mantener la publicidad de nuestros clientes fresca, innovadora y en l\u00ednea con lo mejor de las ofertas de Google.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Es posible que haya visto las noticias recientes de que Google AdWords cambiar\u00e1 a Google Ads. Pero, \u00bfqu\u00e9 significa esto para el futuro de la plataforma PPC m\u00e1s popular de&#8230;<\/p>\n","protected":false},"author":2,"featured_media":496,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,3],"tags":[],"class_list":["post-1040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-sin-categorizar","wpbf-post"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AdWords se Convierte en Google Ads - Lomax PPC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lomaxppc.com\/es\/adwords-se-convierte-en-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AdWords se Convierte en Google Ads - Lomax PPC\" \/>\n<meta property=\"og:description\" content=\"Es posible que haya visto las noticias recientes de que Google AdWords cambiar\u00e1 a Google Ads. 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