Get to Know Reddit’s Exciting New Ad Features: Contextual Keyword Targeting and Product Ads

If you’ve been exploring new ways to boost your brand’s visibility and engagement, you’ve probably heard about Reddit. Yes, that’s right, Reddit – the platform that’s not just for sharing funny cat videos, but is also a hotbed of active, engaging, and insightful conversations.

Now, Reddit is making some exciting changes in its advertising game that you won’t want to miss. They’ve recently introduced two brand new ad products: Contextual Keyword Targeting and Product Ads. And we can tell you, these features are set to make a big splash in the digital advertising pool.

So, let’s dive in and explore these new features, shall we?

Contextual Keyword Targeting: Making Conversations Matter

One of the main reasons people flock to Reddit is the genuine, passionate discussions that take place there. With Contextual Keyword Targeting, you can place your brand smack dab in the middle of these conversations. You can select specific keywords that resonate with your brand, or even match keywords with your creative ad copy for that extra personal touch. This means your brand can show up in the right place, at the right time, with the right context. And let’s not forget, Reddit threads often live on as valuable resources long after the initial conversation has died down.

Product Ads: Helping Redditors Make Informed Purchase Decisions

Research shows that Redditors aren’t just casual browsers – they’re high-value customers who make more purchases and spend more per purchase than your average internet user. To tap into this unique mindset, Reddit’s new Product Ads are designed to connect your brand with potential customers when they’re already in ‘research mode’ and ready to buy.

These Product Ads go beyond your typical promotional post. They feature key product information, pricing in local currency, and a nifty call-to-action button that whisks users straight off to your product page. Plus, you can easily build these ads from your existing product catalogues, so there’s no need for additional creative resources. It’s a win-win situation.

Early Successes: Contextual Keyword Targeting and Product Ads in Action

Already, brands are seeing the benefits of these new ad formats. Financial services disruptor Ally Financial used Contextual Keyword Targeting to steer conversations towards their brand, driving efficient sign-ups from Reddit users. Meanwhile, hydration product company Liquid I.V. saw significant return on ad spend using Product Ads.

So, there you have it – a quick peek into the future of Reddit advertising. As the platform continues to grow and innovate, there’s no better time to start considering Reddit as part of your marketing strategy. After all, in the world of digital marketing, it’s all about being in the right place at the right time with the right message.

Stay tuned for more updates from the exciting world of digital advertising!