Your CPA looks good. Leads are coming in. The report is green. But what happened next? How many of those leads were qualified? How many received a quote? How many…
Category: Blog
Google Ads is Becoming an AI Agent – Agencies Should Be Excited, But Nervous
Google Marketing Live 2026 made one thing clear: Google Ads is becoming more automated, more visual & more agentic. For agencies, the opportunity is huge, but so is the need for control, better data & careful testing.
Navigating the Legal Pitfalls of Google Ads Phrasal Match Keywords: A Guide for Advertisers
The increasing instances of Google Ads’ phrasal match keywords aligning with competitor names are more than a technical hiccup; they’re a thorn in the side of marketers. Explore how Lomax PPC navigates these challenges, offering expertise and peace of mind.
Rethinking Google Ads: The Broad vs Exact Match and Bidding Strategies Dilemma
Explore key findings from Optmyzr’s recent Google Ads study. Uncover the effectiveness of Broad Match vs. Exact Match, and gain insights into the evolving world of Smart Bidding. Whether you’re an agency seeking to refine your PPC offerings or a business owner eager to optimise your ad spend, this analysis promises valuable takeaways.
Embracing the Future with Google’s Data-Driven Attribution
Embracing the Future with Google’s Data-Driven Attribution In the age of multichannel advertising, understanding how various ads contribute to conversions has become essential. Traditional models often attribute success to the…
It’s Tough to Be Niche: The Evolving Landscape of Google Ads Broad Match and How to Thrive
It’s Tough to Be Niche: The Evolving Landscape of Google Ads Broad Match and How to Thrive Are you struggling to target specific niches through your Google Ads campaigns?…
Get to Know Reddit’s Exciting New Ad Features: Contextual Keyword Targeting and Product Ads
Get to Know Reddit’s Exciting New Ad Features: Contextual Keyword Targeting and Product Ads If you’ve been exploring new ways to boost your brand’s visibility and engagement, you’ve probably…
Adapting to the Google Marketing Live 2023 Insights – Embracing AI-Powered Google Ads
Adapting to the Google Marketing Live 2023 Insights – Embracing AI-Powered Google Ads As the digital marketing landscape evolves, Lomax PPC stays ahead of the curve. The recently concluded…
The Evolving PPC Landscape: Navigating Challenges and Maximising Opportunities
The Evolving PPC Landscape: Navigating Challenges and Maximising Opportunities As we delve further into 2023, the Pay-Per-Click (PPC) landscape continues to evolve, becoming increasingly complex yet undeniably essential for…
April 2023 Roundup: Exciting PPC Marketing Updates and Their Impact on Digital Marketers and Business Owners
April 2023 News Roundup: Exciting PPC Marketing Updates and Their Impact on Digital Marketers and Business Owners As a leader in PPC marketing, we make it our mission to stay…